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HDB Interior Design

At Kelli Conception, we redefine HDB interior design in Singapore. We're not just interior designers; we're storytellers who craft living spaces that speak volumes about your unique personality and lifestyle.

Kelli Conception is the brainchild of a visionary interior designer, Kelly Choong. Her passion lies in transforming ordinary HDB apartments into extraordinary homes that capture the essence of clients. Paired with a deep appreciation for art and design, Kelli Conception brings creativity to the forefront of all projects.


What Do We Do?

Our interior design services in Singapore are tailored to cater to a diverse clientele. Whether you're a homeowner seeking luxury and elegance, an art and design enthusiast with an eye for trends, or a working professional looking for unique design solutions, we've got you covered.


We don't believe in a one-size-fits-all approach. Instead, we focus on customisation, attention to detail, and understanding your needs to create spaces that are not only functional but also aesthetically pleasing.

Why Choose My HDB Interior Design Service

At Kelli Conception, we're not just designers; we're partners in your journey to transform your HDB apartment into a beautiful and functional living space. When you entrust your HDB interior design project to us, you're making a choice that reflects your commitment to excellence.

Kelli Conception

Compliance with HDB Guidelines

HDB guidelines are essential considerations when renovating your apartment. Our team is well-versed in HDB regulations and requirements, and we ensure that every aspect of your project adheres to these guidelines for a hassle-free and compliant renovation journey. You can trust us to handle permits, approvals, and inspections, so you don't have to worry about the bureaucratic complexities.

Catering to Your Style of Preference

Your HDB apartment should be an extension of your personality and style. We don't impose design templates; instead, we collaborate closely to understand your unique preferences. Whether your taste leans towards contemporary chic, timeless elegance, or something entirely unconventional, our expertise lies in translating your vision into a reality. Your style becomes our inspiration.

Accurate Planning and Budgeting

We understand that embarking on an HDB interior design project involves careful financial planning. As such, at Kelli Conception, we make sure you have a clear understanding of the costs involved from the outset. Our team provides accurate budgeting to ensure transparency and prevent unwelcome surprises along the way. We also work diligently to stay within your budget while delivering exceptional design quality.


Transform Your Design Vision Today

With your approval and the necessary permits in place, I will proceed with the execution of the service.

  • What are the different styles of interior design in HDB?
    In the realm of HDB interior design, a diverse array of styles awaits your exploration. From the clean lines and functionality of minimalist design to the sleek sophistication of Colonial interior design, the rugged aesthetics of industrial, the nostalgic charm of vintage, and the dynamic fusion of eclectic, there's a style for every taste. These styles provide a foundation, but the true magic lies in the ability to customise and blend them, creating a unique living space that reflects your individuality.
  • Does renovation affect HDB valuation?
    Renovation can indeed have an impact on HDB valuation. However, the extent of the impact depends on multiple factors, including the quality and scope of the renovation, current market trends, and the overall condition of the property. Well-executed renovations that enhance functionality and aesthetics may positively influence valuation, but it's essential to strike a balance between improvements and market realities to achieve the best outcome for your HDB apartment's value.
  • Do I need a HDB permit for renovation?
    Some renovation projects, as stipulated in the guidelines for building and sanitary work, mandate an official permit from HDB. Prior to commencing any renovation work falling under this category, securing the requisite permit is imperative. However, even if your renovation doesn't necessitate a permit, strict adherence to the prescribed guidelines remains essential; otherwise, it may be classified as unauthorised work. In such cases, HDB may require you to cease, rectify, or remove the unauthorised modifications, restoring your flat to its original state. Depending on the circumstances, administrative fees may apply. To initiate this process, it's essential to empower your chosen renovation contractor to submit an electronic renovation application on your behalf, complete with a signed acknowledgment form. Upon receipt of the submission, you'll receive an SMS notification, ensuring a smooth and compliant renovation journey.
  • Is renovation allowed on weekends?
    Renovation activities in HDB flats follow specific time restrictions to minimise disruptions. Noisy renovation work, including tasks like wall demolition, floor finish removal, tile cutting, and drilling, are confined to the hours between 9:00 am to 5:00 pm on weekdays. Importantly, noisy renovations are explicitly prohibited on Saturdays, Sundays, and public holidays. These regulations are in place to ensure a peaceful living environment for all residents during weekends and holidays. Planning your renovation schedule to adhere to these guidelines is essential to maintain harmony with your neighbours and stay in compliance with HDB regulations.
  • How much does it cost to renovate a landed house in Singapore?
    The cost of renovating a landed house in Singapore varies widely, influenced by several factors. These include the size of the property, the complexity of the design, the quality of materials chosen, and the extent of the renovations needed. Additionally, specific customisations or luxury additions can also add to the overall budget. It's always best to consult with a professional for a tailored estimate specific to your property and renovation desires.
  • How long does it take to paint a landed property in Singapore?
    The time frame for painting largely depends on the size of the property, the complexity of the job, and weather conditions, as drying times can be affected by humidity. For a standard landed property without major complications, painting might typically take about a week to 10 days. This includes preparation time, multiple coats, and drying intervals. However, it's essential to factor in potential delays, especially if there are specific design requirements or if unforeseen challenges arise during the process.
  • How much does it cost to paint a landed property in Singapore?
    Painting a landed property is contingent upon multiple variables - the size of the house, the type of paint selected, and labour costs. While standard paints might be more budget-friendly, opting for premium or specialised paints can be pricier.
  • Should I work with an interior designer in Singapore?
    Yes, hiring an interior designer in Singapore is advisable for a tailored and professional approach to your project. An interior design service such as Kelli Conception brings expertise, creativity, and industry knowledge to enhance your space, ensuring it reflects your style and maximises functionality while adhering to local regulations and standards.
  • How much does bespoke interior design cost in Singapore?
    The cost of bespoke interior design services in Singapore varies widely, depending on several factors such as project size and complexity. At Kelli Conception, we customise design solutions to meet your specific needs and budget. We discuss your requirements in detail to provide a tailored cost estimate for your unique project.
  • How early do I need to look for an interior design service?
    It is advisable to start looking for an interior design service as soon as you have a clear vision for your project. Early engagement allows ample time for discussions, planning, and approvals. The sooner you begin the process, the more flexibility you have in achieving your desired interior design outcomes.
  • How to get started with your interior design service?
    To get started with my interior design service at Kelli Conception, simply reach out to me for an initial consultation. I'll discuss your project, vision, and specific needs. From there, I'll tailor a personalised design plan and timeline that aligns with your preferences and ensures a smooth and satisfying design journey.
  • When should I consult an interior design service?
    Consulting an interior design service is ideal when you are planning a renovation, moving into a new space, or seeking to enhance your current environment. Early collaboration ensures that your designer can help shape the layout, style, and functionality of your space, leading to a more cohesive and satisfying design outcome.
  • How do you identify colonial architecture?
    Colonial architecture is characterised by several key features, including symmetrical facades, evenly spaced windows with shutters, gabled roofs, and often a centrally located front door with a prominent entrance. These elements reflect the practicality and balance of this architectural style, which evolved from the fusion of various influences. If you're seeking colonial interior design services in Singapore, feel free to get in touch with Kelli Conception.
  • What is the origin of the British colonial style for interior design?
    British colonial style originated during the period of British colonial expansion, primarily in the 18th and 19th centuries. It was a fusion of British design elements with influences from the tropical colonies, such as India, Africa, the Caribbean, and Southeast Asia. This unique blend of styles resulted in the distinct British colonial interior design we know today.
  • What are the characteristics of furniture designed in colonial style?
    Furniture designed in colonial style is characterised by rich, dark woods such as mahogany and teak, intricate carvings, and craftsmanship. It often features classic, timeless designs that blend seamlessly with modern decor. These pieces exude elegance and warmth, creating a sense of sophistication and nostalgia in interior spaces.
  • What are the interior elements of colonial architecture?
    Be it for HDB renovation or landed renovations in Singapore, the interior elements of colonial architecture typically include wooden furnishings, intricate patterns and motifs in fabrics and wallpapers, indoor plants, ceiling fans, and eclectic accessories like fine china and unique collectibles. These elements combine to create a timeless blend of classic and modern aesthetics in colonial interior designs.
  • How can I reduce my renovation costs in Singapore?
    To reduce renovation costs in Singapore while ensuring a high-quality outcome, consider hiring a professional interior designer. Experienced designers experienced in landed renovation, HDB redesign, and condo renovation can help you make cost-effective choices, minimise design errors, and source materials efficiently. They can also guide you in prioritising renovations, ensuring that essential improvements are addressed first while allowing for potential luxury upgrades in the future. Additionally, interior designers often have industry connections, which can result in discounts from suppliers and contractors, helping you save money on your renovation project.
  • What are the benefits of remodeling a condo?
    Remodelling a condo offers several benefits. For one, it allows you to enhance the functionality and aesthetics of your living space, making it more comfortable and personalised. Renovations can also increase the property's market value and address any wear and tear issues. Additionally, it provides an opportunity to incorporate modern design trends and technologies, ultimately enhancing your quality of life and satisfaction with your condo.
  • How long does it take to renovate a condo in Singapore?
    The duration to renovate a condo in Singapore can vary based on the scope of work and complexity. On average, a condo renovation may take anywhere from a few weeks to several months. Factors influencing the timeline include the size of the condo, the extent of renovations, permit approvals, material availability, and the contractor's efficiency. It's crucial to have a clear project plan and timeline established with your renovation team to manage expectations and ensure timely completion.
  • Can you renovate a condo in Singapore?
    Yes, you can renovate a condo in Singapore. Condominium owners have the flexibility to undertake renovations to personalise their living spaces. However, it's essential to adhere to condo management rules, obtain necessary approvals, and comply with government regulations to ensure a smooth and legal renovation process.

Frequently Asked Questions About Our HDB Interior Design Services in Singapore

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